The Development of iMac: Beautiful Prototyping

Apple has been at the top of the game for several years now. Be it releasing new and innovative products, expanding business or helping with creating several new job opportunities, Apple always manages to be one step ahead of the competition. One of the best examples of this is Apple’s version of a desktop computer: the iMac. Over the years, the iMac’s design principles have remained remarkably consistent, hiding the computer’s hardware behind a big, beautiful display that highlights the computing experience. Over the years iMac has continued to impress with the release of each new model.


As a future designer, I think it important to look at how Apple has been able to develop their products throughout the years. In the image above it is apparent that Apple was not afraid to make significant design changes. However, it can also be seen that once Apple realized they had a solid product the were able to keep a similar design while only making alight changes. These slight changes are important when it comes to usability and testing because they both develop a sense of continuity and consistency. Both continuity and consistency are a significant contributor to why Apple has been a tech powerhouse for years because these concepts are a way to build customer and brand loyalty. As Apple and iMac continue to grow and develop I have no doubt that they will both be leaders in innovation and creativity amongst the tech world.


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