In order to produce great products, it is important to understand that you may not get it right the first time.This process of developing ideas and improving them with testing is called prototyping. One of the earliest and most famous quotes on prototyping is by Thomas Edison. When asked about all of his failed attempts at creating a useable lightbulb, he stated “I have not failed. I’ve just found 10,000 ways that won’t work.”. This same mentality is important for designers to have in order to reach success. One example of this ability to accept criticism and turn a good product into a great product is the development of Lifeproof phone cases.
As seen above in Lifeproof’s original case design, the headphone jack unscrews so headphones may be used. Now while this design does its job in creating a waterproof seal, it becomes very easy to lose the cap because it is not attached to the case itself.
With the recent release of Apple’s Iphone 5 series, Lifeproof also introduced a new line of cases that resolved the cap catastrophe. While I am surprised that Lifeproof didn’t catch this flaw in its original design, I am glad that they were able to develop a solution in their newest product. As seen in the image above, the headphone jack cap is attached with a small plastic strand that holds it in place when headphones are in use.
Overall, Lifeproof has shown its creativity and ability to prototype, test, and improve their designs to create better products for consumers. As they continue to work on improving their product line, I look forward to seeing what they can develop next.