Apple has been at the top of the game for several years now. Be it releasing new and innovative products, expanding business or helping with creating several new job opportunities, Apple always manages to be one step ahead of the competition. One of the best examples of this is Apple’s version of a desktop computer: the iMac. Over the years, the iMac’s design principles have remained remarkably consistent, hiding the computer’s hardware behind a big, beautiful display that highlights the computing experience. Over the years iMac has continued to impress with the release of each new model.
As a future designer, I think it important to look at how Apple has been able to develop their products throughout the years. In the image above it is apparent that Apple was not afraid to make significant design changes. However, it can also be seen that once Apple realized they had a solid product the were able to keep a similar design while only making alight changes. These slight changes are important when it comes to usability and testing because they both develop a sense of continuity and consistency. Both continuity and consistency are a significant contributor to why Apple has been a tech powerhouse for years because these concepts are a way to build customer and brand loyalty. As Apple and iMac continue to grow and develop I have no doubt that they will both be leaders in innovation and creativity amongst the tech world.
In order to produce great products, it is important to understand that you may not get it right the first time.This process of developing ideas and improving them with testing is called prototyping. One of the earliest and most famous quotes on prototyping is by Thomas Edison. When asked about all of his failed attempts at creating a useable lightbulb, he stated “I have not failed. I’ve just found 10,000 ways that won’t work.”. This same mentality is important for designers to have in order to reach success. One example of this ability to accept criticism and turn a good product into a great product is the development of Lifeproof phone cases.
As seen above in Lifeproof’s original case design, the headphone jack unscrews so headphones may be used. Now while this design does its job in creating a waterproof seal, it becomes very easy to lose the cap because it is not attached to the case itself.
With the recent release of Apple’s Iphone 5 series, Lifeproof also introduced a new line of cases that resolved the cap catastrophe. While I am surprised that Lifeproof didn’t catch this flaw in its original design, I am glad that they were able to develop a solution in their newest product. As seen in the image above, the headphone jack cap is attached with a small plastic strand that holds it in place when headphones are in use.
Overall, Lifeproof has shown its creativity and ability to prototype, test, and improve their designs to create better products for consumers. As they continue to work on improving their product line, I look forward to seeing what they can develop next.
As online shopping becomes more popular in society, website designers are left with the task of creating efficient and visually appealing interfaces. Online retailers often try to apply new and useful features to their sites to outdo their competitors. In order to be successful, it is imperative that these sites understand users and their goals. One of these features related to understanding users and their goals is an option to check out as a guest or register as a member.
This feature is important for websites because not only does it encourage customer loyalty, but it also allows sites to develop personas for their users. Personas are important for online retailers because it allows them to view geographical information as well as other important data. This data can then be used to gain a better understanding of who a companies customers are and what they desire. Also, this feature is important because it reduces cognitive load on users by not requiring them to input address and shipping information if they are already a member.